The Lansing State Journal on Twitter: engage or feed?

As a former full-time journalist and now a university instructor on the subject who still writes freelance articles, I have little patience for the continuing self-mutilation of the news industry. That’s partly why I’m not only critical of what I see and read in the Lansing State Journal but openly share my opinions with them via reader comments and Twitter.

To the paper’s credit, the person handling the @LSJNews Twitter account is starting to engage with people who point out errors or have suggestions for improvement. This led to an interesting exchange the other day after I complained about the paper’s Twitter feed posting outdated information.

The tweet referred to a severe thunderstorm warning being in effect for my area. When I clicked on the link, however, I discovered that the tweet at 12:41 p.m. was referring to a warning that expired 11 minutes earlier. When I told the LSJ that this was a rather useless piece of news, the account operator apologized, noting that the warning had gotten caught in the RSS feed of the newspaper’s headlines. That led to a question from the LSJ:

And, a warning to be careful what you wish for:

I acknowledged the dilemma and suggested a reader poll. I’m not sure if the LSJ will actually do a reader poll on this or if they thought asking the question with one tweet was the way to go. So, I’m going to conduct a poll here. I understand the struggle of not having enough people to cover all the news that’s happening, but taking a social media tool and using it as an automated broadcast mechanism doesn’t seem to be the answer either.

So, what do you think? Should the LSJ use an RSS feed of its headlines to populate its Twitter account, leading to potentially inaccurate information being distributed? Should they shut it down and only update the feed as they have staff available (which would be rarely)? Or could they operate as a hybrid, with automated tweets from their RSS feed supplemented by someone assigned to directly engage via the account during breaking news occurrences?

Cast your vote, offer a comment or two and let me know what you think. I’ll share the results with the Lansing State Journal. After all, that paper knows all too well that I won’t keep anything from them!