Consulting & Freelance Writing

e928dc98-395d-4568-9263-0a79a398a792I’m a professional communicator and strategist available for hire as a consultant, speaker and trainer for media relations, social media and presentations, as well as freelance writing.

I’ve trained CEOs and rank-and-file workers in audiences ranging from one to several hundred. I can adapt my work to the audience, budget and time available to meet your needs.

E-mail me for more information at aribadler (at)

Here’s a list of clients and venues:

Michigan County Engineers Workshop

Whitepine Chapter, Public Relations Society of America

Kalamazoo Chamber of Commerce (Social Media University)

United County Officers Association of Michigan

County Road Association of Michigan

Michigan Political Leadership Program

Kalamazoo Rotary Club

Kalamazoo County Chamber of Commerce

Michigan Oral Health Coalition

Michigan Conference on Affordable Housing

Michigan Catholic Conference (Social Media Workshop)

Michigan State University School of Journalism (Centennial Celebration & Conference)

Michigan Works! Association

Michigan Association of Counties

City of Windsor, Ontario, Canada

Central Michigan Public Relations Society of America

Federated Press 7th Employee Engagement Course – webinar

Michigan Department of Agriculture

Ragan Communications Corporate Communicators Conference

Ingham County Republicans

SW District, Public Relations Society of America

Lansing Give Camp

Ragan Communications/PRSA Social Media for Communicators

Delta Dental Plans Association

Ragan Communication Twitter Bootcamp (Chicago)

Public Relations Student Society of America (Michigan State University and Eastern Michigan University chapters)

Michigan League for Human Services

West Michigan Association of Communications Professionals

Health Care Association of Michigan

A national long-term insurance carrier

A major Detroit law firm

Michigan Senate

Michigan Department of Transportation

American Association of State Highway Transportation Officials

A sampling of endorsements:

“Ari spoke about branding on social media at the Behind the Brand Spring Conference, of which I was one of the event organizers. From the moment I approached him about speaking at the conference, Ari was professional, responsive and flexible. Our planning committee scheduled Ari to kick off the conference as the opening keynote, relying on him to energize the audience and set the tone for the conference. Ari knocked it out of the park; his presentation was captivating and relatable, drawing upon his years of experience as a PR practitioner and incorporating just the right amount of humor to engage the audience and get them excited to learn. It is not a stretch to say Ari was key to the success of our conference. I strongly recommend him for any speaking engagement and hope to host him for another event in the future.”

~ Scott Thomas, Corporate Digital Marketer, The Dow Chemical Company

“Ari provided a great presentation to our Chamber members at our 2011 Campaign and Candidate School! His presentation on new (social) media was excellent. His energy, knowledge and ability to connect with the audience made the presentation enjoyable and informative. I have recommended him to other groups to present on this issue and hope he will return to the Chamber for another event in the future.”

~ Ryan Simpson, Director of Advocacy, Kalamazoo Regional Chamber of Commerce

“I recently asked Ari to serve as a panelist at the Michigan Association of Counties’ 2010 Annual Summer Conference. In this capacity, Ari spoke to elected officials from across Michigan about social media as a communication tool. The MAC audience that Ari spoke to was unfamiliar with social media but left the session with eagerness to learn more. The comments we received about the panel were that it was one of the best of the conference and had top-notch presenters. I even had county commissioners approach me after the session asking for help getting started on social media. Ari, along with the other two presenters, was not only able to explain the usefulness of social media, but also get an older demographic curious and excited about getting involved. If you are looking for a speaker who is knowledgeable, personable, and able to relate communication strategies to any audience, I strongly recommend Ari Adler.”

~ Angela Minicuci, Communications Coordinator, Michigan Association of Counties, Lansing, Mich.

“Ari recently presented to a group of managers and executives on finding the positivity in the current doom and gloom environment and learning to look beyond the blinders at the global picture. The result was a fun, uplifting and engaging presentation that has really helped people get excited again. Our department does so many amazing things that I wanted Ari to help them see that and be ambassadors for those wonderful, positive things. I greatly appreciate Ari’s time, creativity and enthusiasm. I would highly recommend his consult to anyone seeking a new and interesting way to engage your staff and stakeholders.”

~ Jennifer Quimby Holton, Public Information Officer, Michigan Department of Agriculture, Lansing, Mich.

“I highly and completely recommend Ari. When our organization was hand-selecting keynote speakers for our district-level conference, Ari’s name came up. We ultimately selected him based on his broad knowledge base of communications and how it fits into everyday business activities, as well as his accountability. We knew that once Ari committed that we would have no issues and could fully rely on him. Well, that was just the case. Ari arrived early and made sure his presentation was above the caliber we needed by asking probing questions. Ari delivered a presentation that was informative as well as valuable to those attending the conference. If ever there was to be a “clutch player” it would be Ari! Go with Ari. You will be blown away by the results you will get.”

~ Sam Sims, APR, Account Director, Jones Public Relations, Inc., Oklahoma City, Okla.

“Ari was kind enough to donate his time to present to the 2010 Lansing Give Camp’s ‘Get Camp’ to a group of local nonprofit organizations. His presentation on Public Relations and Marketing was top-notch and delivered in an engaging, creative manner. His background as both a journalist as well as a PR pro were apparent in the expert-level material that he presented easily enough for even the most beginner to understand. Ari’s a joy to work with, and I hope that we get the opportunity to work together again soon!”

~ Julielyn Gibbons, President, i3 Strategies, East Lansing, Mich.

“Listening to Ari give a presentation is unlike any professional development/training session I have ever experienced. Ari’s uncanny ability to tailor his speech to any audience makes his presentations both informative and interesting. Ari makes sitting in a conference/meeting an interactive experience for everyone involved and his energy is enough to engage anyone. I highly recommend hiring Ari to speak at your next meeting/conference/training session, you will not be disappointed.”

~ Laura Daien, Account Coordinator, John Bailey & Associates Public Relations, Lansing, Mich.

“Ari has presented at our state-wide conference two years in a row. On both occasions he came fully prepared and presented his topics in an interesting and interactive manner that was tailored to have the most value for our members. I would highly recommend Ari for any presentations.”

~ Elizabeth Thomas, Communications Director, Health Care Association of Michigan, Lansing, Mich.

“In my experience, there is one thing that separates good speakers from great speakers: audience engagement. I asked Ari to speak to a student public relations group about social media and personal branding this year. His discussion was relevant and incorporated real world advice for us. Ari was able to connect with the audience because he did not lecture; he facilitated a discussion that provided examples of how we can use social media to brand ourselves. Ari’s presentation proved to be one of the most well-received of the semester based on survey results. I can’t recommend Ari enough for any kind of speaking engagement.”

~ Nick Lucido, (former) President, Public Relations Student Society of America – Michigan State University Chapter, East Lansing, Mich.

“Ari is one of the best PR pros I’ve ever known. With a background as a working journalist and many years of experience in public relations, he brings a wealth of knowledge and wisdom to his role as a communications professional. In addition, he is becoming a national leader in the adoption of social media as an important tool in public relations.”

~ Ellen Jones, (former) Senior Public Relations Officer, Delta Dental of Michigan, Okemos, Mich.

“As the publisher of a daily political news service I and my staff have come to rely on the responsiveness, honesty and reliability of public relations professionals. During 12 plus years of running MIRS, I’ve come across only a handful of public relations professionals, or spokespersons who consistently and properly balance the role of spokesperson and advocate while dealing honestly and fairly with members of the news media. Ari is definitely to be listed among this handful and is a credit to his profession.”

~ John Reurink, Publisher, MIRS, Lansing, Mich.

And my full speaker’s bio:

Ari B. Adler is a professional communicator who has held public relations and media relations positions with a House Speaker, a major dental insurer, a public relations firm, a Senate Majority Leader,  and a state department. While director of communications for the Michigan Department of Transportation, Ari improved the department’s reputation with the public and the media, receiving formal recognition from department leadership, the governor and the American Association of State Highway Transportation Officials.

In his first 18 months of overseeing media relations for Delta Dental of Michigan, Ari increased earned media several hundred percent. He also has earned a reputation as being one of the best media relations professionals in the business from the audience that matters: professional journalists.

A journalist by training, Ari worked as a reporter and editor for newspapers across Michigan and he continues to freelance for several online publications.

Ari earned his Bachelor of Arts degree in Journalism from Michigan State University, where he has served as an adjunct instructor since 2000, teaching courses on news writing, reporting and public relations. He also is President-Elect of the Central Michigan Chapter of the Public Relations Society of America.