There’s a level of frustration I and a few other colleagues have been feeling lately about social media and public relations. The issue seems to be that people are thinking of social media as a discipline — as something separate and distinct from public relations. That’s a false premise. It’s time for the thinking to switch away from social media or public relations to social media and public relations.
I was at an event this afternoon where Scott Monty from Ford was speaking to a group of PR students from several Michigan universities. The question was asked of Scott when Ford would be launching a new model solely via social media. His answer was, “probably never.” Scott noted that social media is just one component of an overall strategy that would be used for a product launch. It was refreshing to hear.
Earlier this week, I had the privilege of speaking to PR professionals from across the country at the Ragan Communications Social Media for Communicators conference. I’ve embedded a short portion of my presentation that was shot on a Flip camera. It’s not the greatest quality video, but it gets the job done. So, rather than trying to type out the point I was making, I’ll just say, “Roll the video…”